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UK cover letter guidance

Cover letter help — what to write (with examples)

A good cover letter is short, specific, and makes it obvious why you’re a match. This guide gives you a simple structure, wording examples, and a copy-paste template.

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For a full CV guide, see CV writing help and UK CV format. For role examples, see CV examples UK.

The best cover letter structure (UK)

Keep it to 200–350 words (about half a page). Recruiters scan quickly — your goal is clarity, not storytelling.

  1. Opening: role + where you found it + 1 line why you’re a fit.
  2. Proof: 2–3 short bullets with outcomes (numbers if possible).
  3. Why them: one specific line about the company/team.
  4. Close: availability + thanks + call to action.

What to include (and avoid)

Include
  • Exact job title + company name
  • 2–3 achievements that match the role
  • Tools/skills they asked for (keywords)
  • Short, confident closing
Avoid
  • “I’m a hard worker” with no proof
  • Repeating your CV word-for-word
  • Long paragraphs or life story
  • Generic lines (“I’m passionate about your company”)

Copy-paste template (UK)

Replace the brackets, keep it tight, and tailor the proof bullets to the job description.

Dear [Hiring Manager/Team],

I’m applying for the [Job Title] role at [Company]. I have [X years] experience in [relevant area], and I’m confident I can help you achieve [goal that matches the role].

In my recent role at [Company], I:
• [Achievement with number/result]
• [Achievement with number/result]
• [Achievement showing skill/tool you need]

I’m particularly interested in [Company] because [one specific reason: product, values, role scope, growth, etc.]. I’d welcome the chance to discuss how I can contribute to your team.

Thank you for your time — I’m available [availability], and I can interview at short notice.

Kind regards,
[Your Name]
[Phone] | [Email] | [Location]
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FAQ

Do I always need a cover letter?

If it’s optional, it can still help — especially for career changes, gaps, competitive roles, or when you want to explain why you’re a strong match. Keep it short and specific.

Should I address it by name?

Yes if you can. If you can’t find a name, “Dear Hiring Manager” (or “Dear Hiring Team”) is perfectly fine in the UK.

How long should a UK cover letter be?

Around half a page is ideal. Aim for 200–350 words, 3–5 short paragraphs (or a few bullets), and avoid long blocks of text.

Should I repeat my CV in the cover letter?

No. A cover letter should highlight the most relevant proof (2–3 points) and explain why you fit the role. It complements your CV — it doesn’t duplicate it.

What is the best structure for a UK cover letter?

Opening (role + fit), proof (2–3 outcomes), why them (one specific line), and a short close (availability + thank you).